It was once regarded as one of the most colourful industries around, yet it would be fair to say that a lot has changed about public relations over the years. Sure, the premise of it is the same, but a lot are now relying on performing a lot of online services which is perfectly understandable considering how the internet has changed things.
For the purpose of today’s post, we have tapped into the knowledge of various PR firms to ask them what the biggest misconceptions that they hear repeatedly about the industry. As you will soon see, some of the results might raise a few eyebrows.
“PR is all about propaganda”
Again, this might be one of those occasions where PR has shifted somewhat. If we were to roll back the clock a few years, spin doctors and propaganda might have been all the rage when it came to public … Read the rest