You might be having your own business website or mobile app, but is this enough? Or you need to invest in Omni-channel experience?
With the advent of new technologies, the end users have become more demanding. They have started asking for more interactive services. This drift in their behavior has compelled the brands to think beyond desktop, mobile, or wearable experience. It has made the brands to look for a holistic marketing approach – an Omnichannel experience.
Omni-Channel Experience Marketing
It refers to a marketing approach that enables customers to enjoy brand services via multiple platforms. Wondering if it is same as Multi-channel marketing?
Though both the strategies resemble a lot, they are not the same. The multi-channel approach is to make services available on different platforms. Whereas, the omni-channel experience approach is to integrate all the platforms to deliver a seamless experience.
Sounds confusing? Let’s take an example.
Suppose, … Read the rest