It was once regarded as one of the most colourful industries around, yet it would be fair to say that a lot has changed about public relations over the years. Sure, the premise of it is the same, but a lot are now relying on performing a lot of online services which is perfectly understandable considering how the internet has changed things.
For the purpose of today’s post, we have tapped into the knowledge of various PR firms to ask them what the biggest misconceptions that they hear repeatedly about the industry. As you will soon see, some of the results might raise a few eyebrows.
“PR is all about propaganda”
Again, this might be one of those occasions where PR has shifted somewhat. If we were to roll back the clock a few years, spin doctors and propaganda might have been all the rage when it came to public relations.
Nowadays, this isn’t necessarily the case. Sure, it still goes on, but a lot of PR firms are desperately trying to get their clients to become as open as possible. This is something that the general public appreciate in the modern-day, and something that more companies should tap into.
“All press is good press”
This next myth surrounds one of the most overused terms in the industry. In short, supposedly at least, there didn’t used to be a thing called bad press. All publicity was good publicity, as they used to say.
Well, to say that this is a myth is a gross understatement. It’s blatantly inaccurate and as any company who has been through a public scandal will testify, some press can be hugely damaging. Does it get said company’s name out into the public? Sure, but at what cost?
Now it’s so easy to delve back through the archives and find stories from years ago, companies are more conscious than ever before about bad press. They know that it’s so easy to find negative stories, that it’s just so much easier to avoid them altogether.
“PR is a completely glamorous industry”
For years, there was something of a stigma surrounding the PR industry. Many thought it was full of glitz, glamour and those incredibly expensive celebrity parties. Whether or not any of that truly existed, at least for the typical professional in the industry, is somewhat questionable. At least in terms of the here and now, this lifestyle is only on offer to a select few people working in the industry.
Instead, PR just comes to plain hard work. A typical day will involve being on the phone to journalists from first thing in the morning, to the last thing in the evening. It’s becoming harder than ever to ask journalists to cover certain pieces, and this means that PR professionals also have to be a lot more creative in the way in which they go about their work. Ultimately, it’s not an easy profession, and one that’s getting tougher by the day.